CPC, CPM, CPA, CTR, Conv… what does it all mean?

CPC, CPM, CPA, CTR, Conv… what does it all mean? Back to Top

CPC – Cost Per Click – online advertising pricing method whereby the advertiser pays for each click on their advertisement. For example: $0.05 CPC or 5 cents per click. Note: GAO operates on CPC basis but does not charge advertisers for multiple clicks on the same advertisement by the same visitor in a 24 hour period.

CPM – Cost Per Thousand Impressions (1000 impressions is represented by roman numeral M) – online advertising pricing method whereby the advertiser pays for each thousand ad views / impressions of their advertisement. For example: $1 CPM or $1 per 1000 impressions.

CPA – Cost Per Action – online advertising pricing method whereby the advertiser pays for each action (for example player signup or game client download) resulting from their advertisement. For example: $1 CPA or $1 per action.

CTR – Click Through Ratio – the percentage of ad views / impressions that result in a click. For example: 1000 impressions that generated 10 clicks is 1% CTR. The most common CTR values are between 0.2% and 2%.

Conv – Conversion Ratio – the percentage of clicks that result in an action (for example player signup or game client download). For example: 100 clicks that generated 75 actions is 75% Conversion Ratio.

Which payment methods are available on GAO? Back to Top

GAO operates on a pre-payment basis. Pre-paid funds are added to the client’s advertiser account balance. The cost of each valid click delivered to the client is deducted from the client’s advertiser account balance in real time.

PayPal, as well as all major credit cards are securely accepted (select the “Don’t have a PayPal Account” option in the PayPal payment gateway to pay using a credit card). We also accept bank wire transfers. Advertising account top-ups can be made at any time. Unused account balance does not expire and can be refunded with no questions asked.

The minimum payment amount is 50 US Dollars.

GAO publishers are entitled to +20% bonus to all funds converted from publisher earnings to advertiser account credit.